Tailored Content Demonstration
Step 1
Creating a profile | Step 2
Generating the Parameters
of the Tailored Message |  Step 3
Creating the Specific Message | The program participant has been identified as in relapse. Each morning an email is sent to the participant to determine if there has been a change in their status. In this case the individual indicates they are still in relapse. Because there has been no change in status, the next scheduled message for relapse in the storyteller format is sent. You can see where micro tailoring within this particular relapse, teen language, storytelling message is occurring based upon the colors appearing in the message.
Sample Message, Storyteller (teen)
Relapse "Do I 'tough it out' again?" I quit smoking almost three weeks ago. I took a straight approach, and cut down the number I smoked till I quit. I figured if I got any urges to smoke, I'd just tough it out. My girlfriend Deanne was thrilled. She'd been after me to quit. And my parents were backing her up one hundred percent. I was proud of myself. I'd gotten that smoking monkey off my back. But then my dad’s union went out on strike. All of a sudden, he didn't have work. All of us at home were worrying about money. He got in a big fight with my mom and I got really stressed out. He yelled at me so I took off and went for a walk. There was one sure thing that'd help me relax. I bought some cigarettes at the store. I was a smoker again. So much for the tough guy. So much for the guy who was never going to touch another cigarette. I felt terrible about going back to smoking. I didn't want to tell Deanne. I tried to hide it from her, but she's got a good nose. She smelled smoke on me right away. "You can't do this," she told me, "and still hang out with me. You’re breath is bad, your clothes stink and pretty soon you’ll start wheezing again." And that was the bottom line. No matter what else was going on, I really liked Deanne and knew she was right about my smoking. I also knew that my smoking made my mom upset because her dad died of lung cancer.
Good times, bad times. There's better ways to cope than reaching for a cigarette. I'm not feeling so tough anymore. In fact, maybe cutting down wasn't right for me. I'm looking into getting that Zyban stuff—and I'm not feeling so tough as I throw away my cigarettes. I don't feel good about my relapse. But I learned something from it. So here I go. Quitting again. Quitting for good this time.
-- Brian, age 17 |
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