interested?
 
206-860-1983
 
contactus@newsof.com
 
 
Home
What we believe
What we do
Consulting
Communication Tools
•
Content Development
Our work
Our staff
Learning and resources
Contact us

 

 

Tailored Content Demonstration


Smoking Cessation Program

Step 1
Creating a profile		 Step 2
Generating the Parameters
of the Tailored Message		 Step 3
Creating the Specific Message

 

Each individual completes a profile describing themselves and their smoking behavior. The profile is used as the basis for setting a series of messages with one message delivered each day. The sequence is initially keyed upon their learning style and then their stage of readiness to make a change.

For this example, the following parameters are used to create the on the fly tailored message. Each parameter is color coded for this demonstration so you can see how each element of profile maps to an element of the specific message that is created..

 
Element of Profile   Potential Options based on Profile
Demographic   Adult, Teen
Intervention Strategies   Cutting Down, Pharmaceutical support – anxiety and/or withdrawal, Cold Turkey, Fading (brand switching)
Behavioral: Stage of Readiness   Contemplation, Preparation, Action, Relapse
Timeframe   Days, Weeks, Months
Triggers   Emotional, Environmental, Physical
Learning style   Storyteller, Planner, Tracker

 

 

*SAMPLE PROFILE*

Your Tobacco Use Profile
The first step in helping you quit for good is to learn about you and your tobacco habit.  The better we know you through this profile, the more exacting the intervention and support we can provide you.
     
1.Please indicate your gender
 
Male
Female
(Demographic)
2. Which best represents your age category?
 
under 13
14-19
20-29
30-49
51-60
over 60
   
(Demographic)
3. How many years have your smoked?
 
One month or less
1-3 months
 3-12 months
1-3 years
3-10 years
More than 10 years
   
(Intervention Strategies)
4. Current Smoking Status
 
I smoke less than 5 cigarettes a week
I smoke 1-10 cigarettes per day
I smoke between 10 cigarettes and one pack per day
I smoke between 1 and 2 packs per day
I smoke between 2 and 3 packs per day
 I smoke more than 3 packs per day
 
(Intervention Strategies)
5. The brand of cigarettes I smoke is
 
(Intervention Strategies)
     
6. How ready am I to quit smoking
 
I am not considering quitting now
I am thinking about quitting in the next 60-90 days
I am thinking about quitting in the next 30 days
I am preparing to quit now
 I quit smoking _____ days ago
I relapsed and started smoking again 21 days ago
 
(Behavioral: Stage of Readiness)


(Time Frame)
7. Based on readiness dynamic list from previous question: Reasons for Relapse
 
 I was in a smoking environment
A stressful situation
I physically craved a cigarette
I thought one wouldn't matter
My friends who smoke offered me one
Other:   Describe
 
(Triggers)
8. If you have quit before what method did you use last time (all that apply)
 
 Cold Turkey
Cutting Down
 Brand switching to lower nicotine cigarettes
 Patch or Gum
Zyban
Other
 
(Intervention Strategies)
9. I learn most effectively when
 
I have a detailed plan of what I need to do
I am told precisely what to do, read, etc so that I can  follow the instructions
I have tracked what I have done in the past so I can learn what I should do differently next time
 People who are like me explain the strategies they used that worked for them
 
(Storyteller, Planner, Tracker)

 

 

| next

 
 
 
 
 

 

©2003 NewSof Group Inc