NewSof Group

Tailored Content Demonstration

Smoking Cessation Program

Step 2
Generating the Parameters
of the Tailored Message

Step 3
Creating the Specific Message

Based upon the information from the profile, the following elements have been identified for the basis of creating a specific message.

Tailoring Focus		Option Identified by profile

Learning style		Storyteller- Overall Style of Message
Stage of Readiness		Relapse- Overall Topic of Message
Time since quitting		Three Weeks - timeframe since relapse
Quitting strategy		Cutting Down failed, convert strategy to Pharmaceutical support for anxiety
Trigger		Emotional: Overwhelmed by stressful event
Age demographic		Teen Language: Language level of all messages for this participant