Narrative Content

Intro | Narrative Content | Tailored Content

It is striking to listen and watch people having an animated conversation. There are personal descriptions, colorful anecdotes, quirky word choices, and constant give and take. And there are human voices, which add so much more than the words they speak. Voice adds to a person’s unique story, their feeling’s, and their understanding of their world.

Every person has unique experiences to share.
By telling their stories they provide both a level of credibility to the listener and a unique and personal way of describing their challenges (link to audio clip, Smoking and woman), strategies and successes (link to a clip of audio segment – Ana, Getting back my hope). NewSof maintains the technical, production, and interpersonal & behavioral skills to capture individuals and groups talking about their work, health, interests, and lives that can be applied to any situation. This content linked to more traditional information effectively puts that information into a context that can be acted upon providing personally relevant decision support. Without the ability to act upon it, information is not worth much.

Conferences have keynotes and presentations.
Afterward, when people head out for dinner or a drink, they talk about what they heard, agreeing and disagreeing, chatting about how it could be applied in their circumstance. It is during these conversations, that information is integrated through the lense of each person’s experience, when the learning really happens.

NewSof builds content in the same way, integrating formal information with pertinent experience. We capture a level of spontaneity that can’t be totally scripted. Using audio and our interactive communication tools (link to How Behaviors Are Supported by Applications) we capture the knowledge often lost in critical business development meetings and personal odysseys of change and discovery. This content can be edited and tagged to make it easily accessible for future search and use. How many times have you participated in a critical meeting or development process, when everyone was generating incredible ideas and strategies, only to lose that knowledge forever in the months that followed? If knowledge is our greatest personal and professional asset, can we afford to lose so much of it when a colleague walks out the door?

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