March of Dimes

The NewSof Group was contracted to assess the current status of the March of Dimes' worksite-based prenatal-education programs. The work entailed an assessment of the organization’s desired outcomes, a market scan of competitor programming, interviews and focus groups with employers, including those that use the existing programming, those that use competitor programming, and those that offer no services at this time. The NewSof Group also developed recommendations for the redesign and marketing of the program to meet the market’s current and future needs.