We believe...

•	That all solutions must account for how people will behave
•	In the power of conversation between people
•	That emotion and relevance is often lost when the focus is on information
•	That real functioning communities facilitate conversation and emotion
•	That just because the technology is cool!, it doesn't mean its useful
•	Using new jargon to justify old practices won't change anything
•	Clever is not a business model
•	People hate change
•	People can change
•	Our solutions need to 'profit' all parties involved

Change of any kind is a struggle with fear, anger, and uncertainty, a war against old habits and entrenched interests. No organization can change faster than it can change the hearts and minds of its people, its patients, its customers. NewSof creates solutions that touch hearts and engages minds to build communities and individuals who can and will take action.

©2006 NewSof Group Inc