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Sue Baechler Sue Baechler: CEO of Originaliti Media Inc., Sue is responsible for creating and developing all products and services, marketing, sales, business relationships, and profitability. Originaliti® is a synthesis of Sue Baechler's 30 years in corporate operations, communications, and education, where she has created imaginative product and service solutions for businesspeople and their customers. Sue's work focus has always been on the use of combined talents to influence how companies make a difference, how people act on ideas, and how work gets done. Prior to creating Originaliti in 2000, Sue invested three years as a Senior Management Team member for two Internet companies. For 8 years, Sue owned DOable Productions, which developed educational products and large-scale communication strategies for organization-wide change in businesses like Deloitte & Touche, Hilton Hotels, Novartis, First USA, AlliedSignal, and G.E. Her 4-year business innovation project with Xerox was featured in Fast Company magazine. Sue earned a B.S. and B.A. in Communication Design & Education at Southern Illinois University's Buckminster Fuller School of Design
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