David Sternberg
Business Development

Dave Sternberg is a veteran manager and entrepreneur with 18 years experience in healthcare marketing, healthcare strategy, eHealth development and information technology.

In 1984, Dave joined a small start-up called Prologue, aka 1-800-Doctors, the nations first television based referral service for physicians and dentists. Dave became the vice president in charge of the dental network and grew it to eight cities, managing 18 marketing consultants and generating over $4,000,000 in annual revenue.

When Dave left 1-800-Doctors he founded Internal Marketing Solutions, Inc. He set out to develop and document several unique, easily implemented, internal marketing programs to achieve the specific goals of:

• More effective patient retention programs
• Higher patient satisfaction rates
• Greater treatment acceptance
• Less failed appointments
• More patient referrals

After 10 years, Dave merged IMS into a larger organization focused on the burgeoning Healthcare Internet industry. With Dave as a co-founder and Vice President of Channel Development, this company would go on to become HealthOnline.com, one of the country's fastest-growing healthcare Internet companies. HealthOnline.com is known for establishing locally focused healthcare Web channels in partnership with leading regional health systems.

Dave is a nationally recognized business consultant and speaker. His areas of expertise include:

• Integrating appropriate internet-technologies into your business ("it’s not about web pages")
• Establishing company metrics and how to use them to more effectively manage a company's focus.

©2006 NewSof Group Inc